SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first fashion house to introduce the concept of luxury ready-to-wear with the creation of the 'Rive Gauche' line in 1966, synonymous with youth and freedom. This change represented a crucial first step in the modernisation of fashion and revolutionised the socio-cultural landscape.
In 1999, the luxury division of the Kering Group acquired the house of Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position it at the top of the luxury universe.